WE ARE
Hello! We are Totito Totó
and we are made
of magic
Welcome!
KIDS STORE | We want to share with you our way of seeing and living life through wonder. We rejoice in small precious everyday moments like those that nature so often provides, as well as the beauty of true feeling, let alone the sweetness of the voices of children and the eloquence of their words.
KIDS STORE | CHILDREN’S STORE
Totito Toto is a Mexican brand of contemporary children’s design with endearing products for both children and adults based on designer Daniela Cordero’s stories of Totito, the donkey and his animal friends She founded her company to design collections following the principles of the slow fashion movement.
Her collections are woven from Mexican cotton textiles. Daniela’s accessories and illustrated products, as well as her packaging are essential parts of the brand.
Through Totito Toto, the company acknowledges the magic that a smile holds and aims to transmit a smile through a brand that seeks to build a community.
As a company that thrives on the beauty, magic and love of the world, our goal is not just to convey a message but to live it. Therefore, our brand contributes to the rescue and protection of the Mexican donkey. Too often donkeys are treated as the lowest sort of work animal. They can be malnourished and driven to exhaustion. When their useful is gone, they may be left somewhere on a road. We are proud to support a movement that find shelters and otherwise contribute to the well-being of rescued donkeys.
KIDS STORE · KIDS STORE · KIDS STORE · KIDS STORE
DESIGNED FOR PLAY
Our designs are made for playing, for bringing a smile of delight or be the canvas for creation. Our designs are made for playing, for bringing a smile of delight, and to open the heart. We design for children using whimsical details and materials that celebrate our Mexican roots, our innocence and honor our Mother Earth. We are Magic
ENVIRONMENTALLY FRIENDLY MATERIALS
The road to sustainability is long but rewarding. We design products that do the least damage to our beloved earth, we will achieve that not only do not harm, but also benefit, and we are working on it, so far we have managed to create a brand with the use of natural fabrics, with certificates, beautiful packaging and no plastic.
Por ahora, hemos logrado construir una marca que utiliza telas de origen natural y con certificaciones, además de empaques hermosos y libres de plástico.
RESPONSIBLE PRODUCTION
We consider it essential to create a sustainable and ethical approach to our production. One of the steps being the creation of our products with certified natural fiber fabric! Goodbye to plastic! In Mexico we have the talent to produce high quality products. We consume what our country has to offer and hope to return ethical and social responsibility to our land and our community.
SLOW FASHION
We are part of the slowfashion movement, which represents several guidelines that are aimed not only at our vision as a company, but also at our way of life.
BUILT TO LAST
We are interested in creating garments that last, that can be used for more than the estimated time of a growing child, that’s why we design beautiful, comfortable and timeless loose-fitting garments, without going into seasonal production and all that that entails.
MANIFESTO
Being part of the slow fashion movement, we want to encourage smart shopping, buy less, buy better and we would add; being mostly children’s products, many of them when they finish their use in your family, share them to your friends, can be darned or donated. We also design to treasure.
PAPER PACKAGING
Our products are packaged with cardboard and paper, our cotton ribbon strings, as well as our labels are paper in a neutral white with less chlorine, less harmful. We have avoided the use of plastic.
TEXTILE DESIGN
The brand concept is created by the creative director Daniela Cordero, developing the identity, the characters, the collection of garments and the textile prints from the weft and warp. Our textiles are manufactured in one of the most important spinning companies in Mexico, which is 100 years old.
TOTITO IS A DONKEY...
who wants to be a unicorn… but if he lived in our world he would want to be a big, beautiful horse, to be treated with respect. We see its beauty as it is, so we will share with the world its beauty and the need to dignify its life with whatever is in our attentive and creative hands.
“We love the openness that the children’s world allows us,
that which discovers the world from astonishment”.
LEGACY
Childhood is a treasure that you carry all your life, it is there where totito can be your friend, your accomplice, your beautiful childhood memory.
INSTANT
It is in childhood where we can learn to live a life full of wonder. We want to connect the beauty of nature and art with the children’s community.
FOOTPRINT
Childhood is a treasure that you carry all your life, it is there where totito can be your friend, your accomplice, your beautiful childhood memory.
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